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Showing posts from October, 2017

GST, Theatres & OTT

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It seems like yesterday and Ajith Kumar has already completed 25 years in Tamil Cinema which is a remarkable feat, given that he never had/continues to have a blood relation who produces movies. He has almost come up on his own strength all through and he dissolved all his fan clubs many years back. He continues to maintain a dignified silence in most public issues and is neither active on social media either.

So when Vivegam was announced, his fans rejoiced for it was a defining year in his career. the film opened to a thunderous box office opening although the reviews were mixed, with critics rating the film high for its finesse and sharp editing cum direction. The film did well in the theatres and continue to run a few shows sparingly.

So when I noticed last week that the film was up for viewing on SunNxt app, I was quite surprised. It's abnormal that a top-hit film of one of India's highly rated Actors shows up on an OTT platform on the 50th day of its theatrical release.…