From Cellaathaa to Chellamaa…
The Tamil month of Aadi (Aashada in Sanskrit / Hindi / Kannada, etc.) began on the 16 th July 2020. Generally considered inauspicious, the traditional texts do not consider these months unholy, rather advises believers to focus on pujas, rituals and offering to forefathers, fellow humans and to deities in temples. It is more of a practice in Tamil Nadu not to release Films during this period, no matter what’s the caste or belief system of the lead Actors & Directors, as the Producer has the final say in this matter. Starting from mid-August onwards, Tamil Cinema usually witnesses a dozen big releases of top stars as well as the usual 3-4 small budget film releases every week. However, during the Aadi month, even film pujas, music release functions, Award functions, etc. – nothing is conducted. Or so we thought all along. Aadi month 2020 saw a surprise from one of the most celebrated duos – Anirudh and Sivakarthikeyan when they released a surprise ...