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Showing posts with the label Marketing

Is FM Radio still relevant?

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When I used to be a kid, I would literally wake up to the music playing on radio – early 80s. Those days, we had Vividh Bharathi operated by AIR – All India Radio. There were set timing for every program and it would work like clockwork (as compared to today where even so called “Live” programs are recorded and played. So, from 6am to 6.40am, there would be devotional songs and News at 6.50am. That was the cut off to sleep, else hell would break at home. Dad would also listen to various kinds of music, from Carnatic to Film songs on Radio. Over time, I just took over this habit and till date addicted to music. For many years, the Alarm on my mobile phone has been Venkatesa Suprabatham; continues while I read newspapers, get ready to work, while driving, while working (if I’m alone, that is) and all the way till we go to sleep. No wonder, my kids have also taken to this habit – so much so that my younger one even has made a playlist on the iPod which is to play every night. When t

Celebrating Brand Rajinikanth

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The day of Holi festival is very special to Superstar Rajinikanth, for it was on this day in the year 1975 that he was named so by his guru and ace director Late Shri K. Balachandar. Shivaji Rao Gaekwad was a young lad from suburban Bangalore with high spirits in heart and a hardworking nature. His mother passed away at an early age and his father and elder brother ran the household. He ran errands for people, worked as a coolie, a bus conductor among many things to sustain himself. He had his own vices and needed money for all that. Shivaji also had a deep inclination towards spirituality even when he was young, thanks to his upbringing from Ramakrishna Mission. He performed skits and plays in the neighborhood and that prompted his friends to encourage him to join Cinema – Kannada Actor Rajkumar who was in his prime during the early 70s was a great inspiration for Shivaji. With some money in hand given by his friends, he boarded a bus to reach the erstwhile Madras and join the Film