The Calendar condundrum
It’s that time of the year when our walls and desks are replaced. This year, I bought one from Fully Filmy with every month having a montage of my matinee idol Superstar Rajinikanth.
The living room will have one or two large monthly calendars while the puja room with have a daily-sheet calendar, a culture that is very popular in the South, especially in Tamil Nadu.
The workdesks for all of us at home will have new desktop calendars, courtesy friends and family who ship their business calendars or send us one bearing photos of religious deities.
This year, I am plannning to design my own desktop calendars on Zoomin with photos taken through 2024.
But other than these little changes that we make, there is nothing that really changes between 31 Dec & 1 Jan. for most Indians.
Our personal / religious calendar is varied across the country and our ethnic backgrounds.
From Ugadi to Baisakhi and so many others for almost each state, our calendar for purposes of calcultaing our Indian festivals is different.
Most Indian companies follow the Apr-Mar cycle for their Financial Accounting, therefore the opportunities for promotions / salary increments at workplace are calculated differently.
A few of them follow the Calendar Year while very few follow July-June cycle.
The business budgets for income and expenditure is also the same as above, so Q4 (JFM - Jan, Feb, March) is among the slowest and tougest for businesses as expenditures shrink massively during this period.
In the West, it’s exactly the above due to which 1 Jan. is a great day of rejoicing and enjoyment, which culminates with the holy Christmas season.
Everything changes for those who follow the Gregorian Calendar - financial year, business and personal goals, festivals and so on.
New Year resolutions go hand in hand with their wishes for the period ahead (whether one follows them or not is a different thing).
Yet, most Indians have taken it on them to celebrate “Happy New Year” each year, with growing glee and excitement.
Once upon a time, Retail sales used to soar ahead of New Year’s eve and patrons would queue up salons from a week before. I am not sure about the salons but retail sales haven’t seen spike during this period for many years now.
It’s all about the frenzy and FOMO of not wishing others for the new year ahead. Yes, symbolically there is a change, but nothing beyond.
I am all for celebrations, especially if it fills the coffers of retail and F&B establishments but mindlessly and blindly following the West in this too - well, to each his / her own and probably the frenzy could come down in the coming years, just like how Valentines Day is not as big a deal anymore in India as it was 2 decades back.
To all those who are celebrating the Gregorian Calendar New Year - best wishes for the year ahead and may you be blessed with all your wishess.
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